Don’t settle for predictability in your brand language…

There’s a great piece on the Marketing magazine website from Neil Taylor of The Writer. Although we all think very hard about the language we use in adverts, web content and blogs, do we pay as much care when writing the small print and disclaimers that are an equally important part of the customer experience? Do we have to say ‘Subject to availability’ or could we just say ‘When they’re gone, they’re gone!’

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