Is ChatGPT the two-minute noodles of content marketing? This post examines the differences between generic, convenient AI writing, and the value and creativity of using a living, breathing writer.
Read More ChatGPT: the two-minute noodles of content marketing?
Long-form business content needs structure. But is a ‘LEGO bricks’ modular approach to content writing the best way to achieve this?
Read More LEGO bricks and a modular approach to content writing
Is AI going to kills your content writing business? A quick summary of the pros and cons of AI writing tools.
Read More Is AI going to kill your content writing business?
I’m putting the finishing touches to my third book. It’s a brand-new practical guide to running your own business, for startup founders and owner-managers.
Read More There’s a new book on the way!
Moving to Australia has been a big adventure so far. Here are four of my first experiences to give you a flavour of Oz
Read More Moving to Oz: 4 firsts in my new adopted home
Find out how to write better business content – and why this company created the worst marketing flyer in the world!
Read More The worst marketing flyer in the world
Dip into these 30 haikus from September 2011, to find out what life in London was like a decade ago.
Read More Haikus from the Past – everyday life in September 2011
Want to make your company’s writing stand out? Here are 5 key thing to avoid in your business writing…
Read More 5 things to avoid in your business writing
The new year can often be a time for reflection, new plans and setting resolutions for the phase in your business journey. With 2020 still only a few weeks old, January can be a great opportunity to turn over a new leaf and rethink how you go about promoting your startup – and exploring content […]
Read More 10 Steps Towards Better Content Marketing
Starting a company blog is one way to make the most of your content marketing. Your blog becomes the hub for news updates, opinion pieces and customer case studies, giving your audience a regular channel to follow, consume and comment on. But how do you make sure your blog writing is engaging your audience? And […]
Read More 5 ways to improve your business blogging