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Writer of words. Maker of music. Eater of chocolate.

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Category: Writing

ChatGPT: the two-minute noodles of content marketing?

Is ChatGPT the two-minute noodles of content marketing? This post examines the differences between generic, convenient AI writing, and the value and creativity of using a living, breathing writer.

Read More ChatGPT: the two-minute noodles of content marketing?

LEGO bricks and a modular approach to content writing

Long-form business content needs structure. But is a ‘LEGO bricks’ modular approach to content writing the best way to achieve this?

Read More LEGO bricks and a modular approach to content writing

Is AI going to kill your content writing business?

Is AI going to kills your content writing business? A quick summary of the pros and cons of AI writing tools.

Read More Is AI going to kill your content writing business?

There’s a new book on the way!

I’m putting the finishing touches to my third book. It’s a brand-new practical guide to running your own business, for startup founders and owner-managers.

Read More There’s a new book on the way!

Moving to Oz: 4 firsts in my new adopted home

Moving to Australia has been a big adventure so far. Here are four of my first experiences to give you a flavour of Oz

Read More Moving to Oz: 4 firsts in my new adopted home

The worst marketing flyer in the world

Find out how to write better business content – and why this company created the worst marketing flyer in the world!

Read More The worst marketing flyer in the world

Haikus from the Past – everyday life in September 2011

Dip into these 30 haikus from September 2011, to find out what life in London was like a decade ago.

Read More Haikus from the Past – everyday life in September 2011

5 things to avoid in your business writing

Want to make your company’s writing stand out? Here are 5 key thing to avoid in your business writing…

Read More 5 things to avoid in your business writing

10 Steps Towards Better Content Marketing

The new year can often be a time for reflection, new plans and setting resolutions for the phase in your business journey. With 2020 still only a few weeks old, January can be a great opportunity to turn over a new leaf and rethink how you go about promoting your startup – and exploring content […]

Read More 10 Steps Towards Better Content Marketing

5 ways to improve your business blogging

Starting a company blog is one way to make the most of your content marketing. Your blog becomes the hub for news updates, opinion pieces and customer case studies, giving your audience a regular channel to follow, consume and comment on. But how do you make sure your blog writing is engaging your audience? And […]

Read More 5 ways to improve your business blogging

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