Moving to Oz: 4 firsts in my new adopted home

Moving to Australia has been a big adventure so far. Here are four of my first experiences to give you a flavour of Oz

The worst marketing flyer in the world

Find out how to write better business content – and why this company created the worst marketing flyer in the world!

Haikus from the Past – everyday life in September 2011

Dip into these 30 haikus from September 2011, to find out what life in London was like a decade ago.

5 things to avoid in your business writing

Want to make your company’s writing stand out? Here are 5 key thing to avoid in your business writing…

10 Steps Towards Better Content Marketing

The new year can often be a time for reflection, new plans and setting resolutions for the phase in your business journey. With 2020 still only a few weeks old, January can be a great opportunity to turn over a new leaf and rethink how you go about promoting your startup – and exploring content […]

5 ways to improve your business blogging

Starting a company blog is one way to make the most of your content marketing. Your blog becomes the hub for news updates, opinion pieces and customer case studies, giving your audience a regular channel to follow, consume and comment on. But how do you make sure your blog writing is engaging your audience? And […]

How do I improve my writing? Keep it simple, stupid!

With content and social media at the heart of any modern business, it’s never been more important to be able to write well. But if you’re not a trained or experienced writer, how do you improve your writing skills and start creating killer content for your startup? I have my own maxim for these situations: […]

How to write an eBook – 5 key tips for the aspiring author

How do you write an eBook? Well, obviously you need a great idea for your book, and you need to sit down and actually write the thing. But aside from the daunting task of writing several thousand words of exciting copy, what are the key things needed to get your book planned, finished, formatted and […]

How do I write content for my startup?

Content marketing; what’s it all about, eh? Since founding your startup you’ve no doubt had every Tom, Dick and Sally telling you that you need to get on the content marketing bandwagon. But if you’re not a writer, how do you start producing content that promotes your startup? The answer is to start with the […]

Customer communications: what to say when it all goes wrong

No-one likes it when things go wrong. But in every company’s life there will be those hiccups and problems that mean you can’t adequately deliver the expected service to your customers – and when that happens, it can be tricky to know exactly how to communicate this and win those customers back. Some companies get […]