Starting a company blog is one way to make the most of your content marketing. Your blog becomes the hub for news updates, opinion pieces and customer case studies, giving your audience a regular channel to follow, consume and comment on. But how do you make sure your blog writing is engaging your audience? And […]Read More 5 ways to improve your business blogging
With content and social media at the heart of any modern business, it’s never been more important to be able to write well. But if you’re not a trained or experienced writer, how do you improve your writing skills and start creating killer content for your startup? I have my own maxim for these situations: […]Read More How do I improve my writing? Keep it simple, stupid!
How do you write an eBook? Well, obviously you need a great idea for your book, and you need to sit down and actually write the thing. But aside from the daunting task of writing several thousand words of exciting copy, what are the key things needed to get your book planned, finished, formatted and […]Read More How to write an eBook – 5 key tips for the aspiring author
Content marketing; what’s it all about, eh? Since founding your startup you’ve no doubt had every Tom, Dick and Sally telling you that you need to get on the content marketing bandwagon. But if you’re not a writer, how do you start producing content that promotes your startup? The answer is to start with the […]Read More How do I write content for my startup?
No-one likes it when things go wrong. But in every company’s life there will be those hiccups and problems that mean you can’t adequately deliver the expected service to your customers – and when that happens, it can be tricky to know exactly how to communicate this and win those customers back. Some companies get […]Read More Customer communications: what to say when it all goes wrong
If you’re running your own business, or looking after the marketing of a small company, then having a blog on your website can add a huge amount of value to your content marketing. Blogs are nothing new, of course, they’ve been around for decades. And most of us know what personal blogs are in their […]Read More 10 simple ways to improve your business blogging
Ok, hands up. I’m a remote worker! I’m one of those annoying people who sit in the local coffee shop, hogging the power outlet, using the Wi-Fi and ‘working remotely’ while sticking innumerable americanos and cups of tea down my neck (I can feel your disdain already…). You may *think* we’re all frustrated novelists with […]Read More 6 ways to stay healthy as a remote worker
I have a message for you Clarks Shoes: In 2015, not EVERY girl wants their shoes covered in flowers and sparkles. Maybe, just maybe, you might want to think about that when designing your 2016 range. Because, at the moment, you’ve got a pretty dire choice in your kids’ product range for girls who want […]Read More Girls, sparkles and buying shoes
I’ve not written anything on my blog yet this month. And there’s a reason for that. I recently found out that my friend Rachael is fighting cancer and that she’s been writing a very powerful and enlightening blog about her fight with the Big C. It’s a moving, but inspirational, read and it’s helping her […]Read More The story of one girl’s fight against cancer
Congratulations to me. I’ve found the most pedantic person on the internet. Or, to be more precise, they’ve found me, as I found out when I checked my Twitter notifications earlier today. There, waiting patiently for me, was a tweet informing me that I’d made a mistake in a tweet. Apparently, I used the term […]Read More Attack of the killer pedants!