Steve Ash from CommsBreakdown

Are you looking for an experienced writer to work on your marketing copy, digital campaigns or website content? Then look no further.

Whether you’re after a blog, a web page or a full-length guide, I can write engaging, concise copy that meets the needs of your business.

I specialise in content relating to technology, software and the cloud, with a focus on fintech, accounting, start-ups and small business finance issues.

Here’s a quick overview of some of the recent writing work and content projects that I’ve worked on.

If you’d like to get in touch, you can drop me an email here or you can tweet me @CommsBreakdown..

Boma – Freelance Writer

I’ve collaborated with Boma Marketing to write a series of helpful blog posts for the ‘Marketing resources’ section of their website. These posts have been aimed at the accounting and bookkeeping audience, with practical advice for running, marketing and growing a modern firm – while also  showcasing the key benefits of Boma’s own digital marketing solution.

Artificial intelligence: an opportunity not a threat for your accounting firm

Getting your accountancy firm ready for remote working

Hiring the right accounting talent: 5 key skills to look out for

Marketing for accountants: understanding the return on your investment

Creating an effective website for your firm – the 5 key steps

Don’t panic! GDPR, data protection and how to safeguard client data

Fluidly – Freelance Writer

I’ve worked with Fluidly to write a series of blog posts around the themes of cashflow and credit control. These posts aim to offer helpful advice for small businesses and accountants, highlighting the benefits of Fluidly’s smart cashflow app.

What is cashflow? And why is it important?

Improving cashflow for your clients – 5 tips for advisors

The need for intelligent cashflow: moving your cashflow into a practical reality

Better credit control procedures for modern businesses

What’s credit control? And why does my SME need to know about it?

GoCardless – Freelance Writer

I’ve worked with GoCardless to write a number of guides, blogs and articles to promote their Direct Debit solution. These online pieces have focused on underlining the benefits of choosing Direct Debit as a payment solution, both for businesses and for consumers.

The A-Z of cloud accounting

10 important questions to ask your Direct Debit provider

Get paid on time, every time, with GoCardless

Getting paid on time – a guide for accountants

Receipt Bank – Freelance Writer

I’ve worked with Receipt Bank on a series of guides promoting their automated bookkeeping and data management solutions. These guides focus on the benefits of cloud accounting software, fintech, business apps and the specific challenges of running an efficient modern accountancy firm.

The accountant’s guide to AI

The 5 golden rules of client communication

Making bookkeeping pay: Part 1 – Bookkeeping in the cloud

Making bookkeeping pay: Part 2 – Championing the cloud for your practice

Making bookkeeping pay: Part 3 – Bookkeeping to business advice

AccountingWEB – Freelance Writer

I’ve worked with AccountingWEB to produce a number of long-form guides aimed at their accountant audience. These guides focus on the value of cloud accounting and offer practical business advice for accountants and their small business clients.

Becoming a valued business adviser – the opportunity

KashFlow Go-to Adviser guide to auto enrolment

KashFlow Go-to Adviser guide to cash flow

Auto enrolment: Part 1 – Your roles and responsibilities as an accountant

Auto enrolment: Part 2 – Threats, opportunities and your next steps as an accountant

FD Works – Website Content Writer

I’ve worked with Bristol-based accountants, FD Works, and their web design company, Atomic Smash, to write the written content for the firm’s updated firm website. I also ideate, research and write a variety content for their Insights blog, aimed at small business owners.

FD Works website

Insights blog content

Frazer John Recruitment – Website Content Writer

I’ve worked with Frazer John Recruitment to write all the copy and written content for their updated company website. This included content for their Home, About Us and Clients pages, alongside summaries of their work in diversity, corporate social responsibility and charity work.

Frazer John website

Why diversity matters

Axonix – Freelance Writer

I’ve written a variety of marketing materials for Axonix, the mobile data specialists and mobile media company. This included the content and layout for a marketing brochure to promote their Axonix Media Services arm at a recent international mobile conference.

Axonix Media Services: Getting your ads seen by the right eyes

The Profitable Firm – Digital Content Manager

I’ve written a number of blogs for The Profitable Firm, a content marketing agency specialising in content for accountants. These cover a variety of topics including tips for effective blogging, social media marketing and building better client relationships.

The accountant’s guide to becoming a blogger

How to define your firm’s tone of voice

How long should I make my blog posts?

Xero Online Accounting – Marketing Communications Writer

As the writer in Xero’s Marketing team, I worked across a number of campaigns aimed at both accounting professionals and small business owners. I provided content for direct B2B and B2C emails, copy for marketing campaigns, copy for adverts, content for social media campaigns and wrote blogs, articles and thought leadership pieces for third-party websites and hard-copy magazines.

New Business magazine – Xero Partnership

Toothpick app case study

Business Zone – Sift Media/Xero Partnership

What’s it really like selling overseas?

10 reasons why you need an accountant for your business

PwC LLP (PricewaterhouseCoopers) – Editor, Tax Marketing

As the Editor in PwC’s Tax Marketing team, I worked with a number of different departments within the wider Tax line of service, including senior partners and stakeholders, to create content that promoted PwC’s tax services.

I wrote articles, blogs, newsletters and carried out interviews with senior business figures, including the Chairman of JCB, the COO of Mind Candy, the CEO of Shazam and the founder of Ella’s Kitchen.

I also interviewed the casts of productions at The Old Vic theatre as part of PwC’s sponsorship of the theatre, including interviewing Sheridan Smith in her lead role as Hedda Gabler.

PwC Private Business blog

JCB: Interview with JCB chairman, Sir Anthony Bamford

Mind Candy: Interview with COO, Divinia Knowles

Ella’s Kitchen: Part 1 of interview with founder, Paul Lindley

Ella’s Kitchen: Part 2 of interview with founder, Paul Lindley

Shazam: Interview with CEO, Andrew Fisher

PwC Old Vic sponsorship

Overview of the ‘Under 25s’ sponsorship campaign

Hedda Gabler: Interview with Sheridan Smith

Kiss Me, Kate: Interview with Hannah Waddingham and Alex Bourne

The Winslow Boy: Interview with Henry Goodman and Nick Hendrix

Much Ado About Nothing: Interview with Lloyd Everitt and Beth Cooke

Freelance theatre reviews

In my spare time, I’ve also reviewed amateur theatre productions for the Herts Mercury, my local paper, and amdram.co.uk

Hayfever: Review of Hoddesdon Players’ production of Noel Coward’s play

Wife After Death: Review of Hoddesdon Players’ productions of Eric Chappell’s play

The Small Hours: Review of Hoddesdon Players’ production of Francis Durbridge’s play

CommsBreakdown blog

In my spare time, I write for my own personal blog. These are mostly opinion pieces and topical blogs on a variety of different topics.

You can read my blog posts here



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