Portfolio

Are you looking for an experienced writer to work on your marketing copy, digital campaigns or website content? Then look no further.

Whether you’re after a blog, a web page or a full-length guide, I can write engaging, concise copy that meets the needs of your business.

I specialise in content relating to technology, software and the cloud, with a focus on fintech, accounting, start-ups and small business finance issues.

Here’s a quick overview of some of the recent writing work and content projects that I’ve worked on.

If you’d like to get in touch, you can drop me an email here or you can tweet me @CommsBreakdown.

Blue Prism – Freelance Writer

I’ve worked with the marketing team at Blue Prism to produce content across a wide variety of different formats, including marketing campaign content, event materials, website content, campaign emails and social media content. I’ve also ghost-written several key blog posts for the company blog. The goal has been to communicate the benefits of Blue Prism’s robotic process automation (RPA) technology using plain English and simple explanations of the practical benefits of automation.

Blue Prism World Virtual 2020 – Welcome to our First Virtual Conference

5 Critical Elements Of Scalable Robotic Process Automation (RPA)

Women in RPA – Part 1: Redressing the Balance of Women in Technology

Capitalise – Freelance Writer

I’ve worked alongside the Head of Growth and the marketing team at Capitalise, a business finance provider, to produce long-form guides, ghost-write blog posts and provide writing support for a variety of digital content. My core brief was to help Capitalise communicate their business finance offering to their accountant audience, and to highlight the key benefits of offering a finance advisory offering.

Smoothing out the VAT cycle

The impact of Brexit on SMEs and 4 ways you can help

Funding and forecasting: Scaling up your funding advisory services

Haines Watts – Freelance Writer

I’ve provided content support to the South East region marketing team at Haines Watts, one of the UK’s biggest accounting firms. My key brief has been to interview various different regional partners within the firm, allowing me to ghost-write a range of topical blog posts for their regional office blogs. The aim has been to highlight Haines Watts’ focus on owner-manager businesses and to communicate business insights, practical advice and opinions that will add value for clients.

Why smart use of tech is essential for post-lockdown success

Why you need a revenue forecast in your startup

The lost art of listening: how to build trust with your customers

Loftus Group – Website Content Writer

I worked with the web design team at Amba Design to create the content for Loftus Group’s new website. The brief was to communicate the services offered by this growing construction business, and also to convey the personal touch that the group brings to each project. I also provided website content for their subsidiary, Calder Construction Services.

Loftus Group website

Calder Construction Services website

Telleroo – Freelance Writer

I worked with the founders at Telleroo, a payment platform software startup, to create a long-form guide that explained their offering. Aimed at the accountant audience, this guide explained how Telleroo could help accounting firms to lighten their clients’ payment load, by offering an outsourced finance team offering.

Lightening Your Clients’ Payment Workload

Modern Work Magazine – Contributor

I provided an article, ‘Balancing home and work life during lockdown’ for Modern Work Magazine, published by the Association of Independent Professionals and the Self Employed (IPSE). This piece looked at the challenges of working from home during the COVID-19 pandemic.

Balancing home and work life during lockdown

Boma – Freelance Writer

I’ve collaborated with Boma Marketing to write a series of helpful blog posts for the ‘Marketing resources’ section of their website. These posts have been aimed at the accounting and bookkeeping audience, with practical advice for running, marketing and growing a modern firm – while also showcasing the key benefits of Boma’s own digital marketing solution.

Artificial intelligence: an opportunity not a threat for your accounting firm

Getting your accountancy firm ready for remote working

Hiring the right accounting talent: 5 key skills to look out for

Marketing for accountants: understanding the return on your investment

Creating an effective website for your firm – the 5 key steps

Don’t panic! GDPR, data protection and how to safeguard client data

Fluidly – Freelance Writer

I’ve worked with Fluidly to write a series of blog posts around the themes of cashflow and credit control. These posts aim to offer helpful advice for small businesses and accountants, highlighting the benefits of Fluidly’s smart cashflow app.

What is cashflow? And why is it important?

Improving cashflow for your clients – 5 tips for advisors

The need for intelligent cashflow: moving your cashflow into a practical reality

Better credit control procedures for modern businesses

What’s credit control? And why does my SME need to know about it?

GoCardless – Freelance Writer

I’ve worked with GoCardless to write a number of guides, blogs and articles to promote their Direct Debit solution. These online pieces have focused on underlining the benefits of choosing Direct Debit as a payment solution, both for businesses and for consumers.

The A-Z of cloud accounting

10 important questions to ask your Direct Debit provider

Get paid on time, every time, with GoCardless

Getting paid on time – a guide for accountants

Receipt Bank – Freelance Writer

I’ve worked with Receipt Bank on a series of guides promoting their automated bookkeeping and data management solutions. These guides focus on the benefits of cloud accounting software, fintech, business apps and the specific challenges of running an efficient modern accountancy firm.

The accountant’s guide to AI

The 5 golden rules of client communication

Making bookkeeping pay: Part 1 – Bookkeeping in the cloud

Making bookkeeping pay: Part 2 – Championing the cloud for your practice

Making bookkeeping pay: Part 3 – Bookkeeping to business advice

AccountingWEB – Freelance Writer

I’ve worked with AccountingWEB to produce a number of long-form guides aimed at their accountant audience. These guides focus on the value of cloud accounting and offer practical business advice for accountants and their small business clients.

Becoming a valued business adviser – the opportunity

KashFlow Go-to Adviser guide to auto enrolment

KashFlow Go-to Adviser guide to cash flow

Auto enrolment: Part 1 – Your roles and responsibilities as an accountant

Auto enrolment: Part 2 – Threats, opportunities and your next steps as an accountant

FD Works – Website Content Writer

I’ve worked with Bristol-based accountants, FD Works, and their web design company, Atomic Smash, to write the written content for the firm’s updated firm website. I also ideate, research and write a variety content for their Insights blog, aimed at small business owners.

FD Works website

Insights blog content

Frazer John Recruitment – Website Content Writer

I’ve worked with Frazer John Recruitment to write all the copy and written content for their updated company website. This included content for their Home, About Us and Clients pages, alongside summaries of their work in diversity, corporate social responsibility and charity work.

Frazer John website

Why diversity matters

Axonix – Freelance Writer

I’ve written a variety of marketing materials for Axonix, the mobile data specialists and mobile media company. This included the content and layout for a marketing brochure to promote their Axonix Media Services arm at a recent international mobile conference.

Axonix Media Services: Getting your ads seen by the right eyes

The Profitable Firm – Digital Content Manager

I’ve written a number of blogs for The Profitable Firm, a content marketing agency specialising in content for accountants. These cover a variety of topics including tips for effective blogging, social media marketing and building better client relationships.

The accountant’s guide to becoming a blogger

How to define your firm’s tone of voice

How long should I make my blog posts?

Xero Online Accounting – Marketing Communications Writer

As the writer in Xero’s Marketing team, I worked across a number of campaigns aimed at both accounting professionals and small business owners. I provided content for direct B2B and B2C emails, copy for marketing campaigns, copy for adverts, content for social media campaigns and wrote blogs, articles and thought leadership pieces for third-party websites and hard-copy magazines.

New Business magazine – Xero Partnership

Toothpick app case study

Business Zone – Sift Media/Xero Partnership

What’s it really like selling overseas?

10 reasons why you need an accountant for your business

PwC LLP (PricewaterhouseCoopers) – Editor, Tax Marketing

As the Editor in PwC’s Tax Marketing team, I worked with a number of different departments within the wider Tax line of service, including senior partners and stakeholders, to create content that promoted PwC’s tax services.

I wrote articles, blogs, newsletters and carried out interviews with senior business figures, including the Chairman of JCB, the COO of Mind Candy, the CEO of Shazam and the founder of Ella’s Kitchen.

I also interviewed the casts of productions at The Old Vic theatre as part of PwC’s sponsorship of the theatre, including interviewing Sheridan Smith in her lead role as Hedda Gabler.