Content marketing; what’s it all about, eh? Since founding your startup you’ve no doubt had every Tom, Dick and Sally telling you that you need to get on the content marketing bandwagon. But if you’re not a writer, how do you start producing content that promotes your startup? The answer is to start with the […]Read More How do I write content for my startup?
No-one likes it when things go wrong. But in every company’s life there will be those hiccups and problems that mean you can’t adequately deliver the expected service to your customers – and when that happens, it can be tricky to know exactly how to communicate this and win those customers back. Some companies get […]Read More Customer communications: what to say when it all goes wrong
If you’re running your own business, or looking after the marketing of a small company, then having a blog on your website can add a huge amount of value to your content marketing. Blogs are nothing new, of course, they’ve been around for decades. And most of us know what personal blogs are in their […]Read More 10 simple ways to improve your business blogging
I was sat in the waiting room of my local doctor’s practice recently, idly staring at the walls and hoping that I’d be called in soon for my appointment. As I casually read the many, many posters, leaflets and signs that covered the wall space, it struck me what a great example doctor’s waiting rooms […]Read More Too many messages = no communication at all
I have a message for you Clarks Shoes: In 2015, not EVERY girl wants their shoes covered in flowers and sparkles. Maybe, just maybe, you might want to think about that when designing your 2016 range. Because, at the moment, you’ve got a pretty dire choice in your kids’ product range for girls who want […]Read More Girls, sparkles and buying shoes
As a writer and editor, I get to see a lot of content written by other people. And it never ceases to amaze me how complicated and overly fussy some of us make our writing. So I’ve come up with my own little maxim for these situations: and that’s ‘Keep it simple, stupid!’. What’s the […]Read More Keep it simple, stupid! A guide to effective writing
Christmas is a strange time of year for advertising and branding. At the first hint of fake snow on a middle-England window pane, the big brands’ marketing departments start going a bit batty, commissioning agencies to create campaigns which have little, if any, relevancy to their products, services or brand. At this time of year, […]Read More Brand Christmas vs Christmas reality
Back on the topic of commuting once again… It’s been a week of trauma so far for Britain’s commuters and the rail companies whose services they use. The ‘UKstorm’, as it was hashtagged on Twitter, managed to wreak havoc on the rail system before it had even arrived. The vast majority of rail companies in […]Read More We are sorry for any inconvenience – getting your messaging right
I was wandering around Circular Quay in the centre of Sydney yesterday, taking in the sunshine and the beautiful views of the Sydney Harbour Bridge and the Opera House. Walking past an advertising hoarding, I spotted an advert for Vodafone Australia’s 4G broadband rollout that niggled with me very slightly. The copy runs: ‘Not just […]Read More Not just fast. Fasterest.
We live in an increasingly digital world: we buy our clothes online, we buy our books through our Kindle e-readers, we share our family photos on Facebook and we plan our restaurant trips around the online vouchers that get us one pizza free…or that may just be me. Who can resist cheap pizza, eh! But […]Read More Living in a digital world – Star Trek or second nature?