Girls, sparkles and buying shoes

I have a message for you Clarks Shoes: In 2015, not EVERY girl wants their shoes covered in flowers and sparkles. Maybe, just maybe, you might want to think about that when designing your 2016 range. Because, at the moment, you’ve got a pretty dire choice in your kids’ product range for girls who want […]

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Brand Christmas vs Christmas reality

Christmas is a strange time of year for advertising and branding. At the first hint of fake snow on a middle-England window pane, the big brands’ marketing departments start going a bit batty, commissioning agencies to create campaigns which have little, if any, relevancy to their products, services or brand. At this time of year, […]

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Not just fast. Fasterest.

I was wandering around Circular Quay in the centre of Sydney yesterday, taking in the sunshine and the beautiful views of the Sydney Harbour Bridge and the Opera House. Walking past an advertising hoarding, I spotted an advert for Vodafone Australia’s 4G broadband rollout that niggled with me very slightly. The copy runs: ‘Not just […]

Read More Not just fast. Fasterest.