The worst marketing flyer in the world

Find out how to write better business content – and why this company created the worst marketing flyer in the world!

5 things to avoid in your business writing

Want to make your company’s writing stand out? Here are 5 key thing to avoid in your business writing…

10 Steps Towards Better Content Marketing

The new year can often be a time for reflection, new plans and setting resolutions for the phase in your business journey. With 2020 still only a few weeks old, January can be a great opportunity to turn over a new leaf and rethink how you go about promoting your startup – and exploring content […]

How do I write content for my startup?

Content marketing; what’s it all about, eh? Since founding your startup you’ve no doubt had every Tom, Dick and Sally telling you that you need to get on the content marketing bandwagon. But if you’re not a writer, how do you start producing content that promotes your startup? The answer is to start with the […]

Customer communications: what to say when it all goes wrong

No-one likes it when things go wrong. But in every company’s life there will be those hiccups and problems that mean you can’t adequately deliver the expected service to your customers – and when that happens, it can be tricky to know exactly how to communicate this and win those customers back. Some companies get […]

10 simple ways to improve your business blogging

If you’re running your own business, or looking after the marketing of a small company, then having a blog on your website can add a huge amount of value to your content marketing. Blogs are nothing new, of course, they’ve been around for decades. And most of us know what personal blogs are in their […]

Too many messages = no communication at all

I was sat in the waiting room of my local doctor’s practice recently, idly staring at the walls and hoping that I’d be called in soon for my appointment. As I casually read the many, many posters, leaflets and signs that covered the wall space, it struck me what a great example doctor’s waiting rooms […]

Girls, sparkles and buying shoes

I have a message for you Clarks Shoes: In 2015, not EVERY girl wants their shoes covered in flowers and sparkles. Maybe, just maybe, you might want to think about that when designing your 2016 range. Because, at the moment, you’ve got a pretty dire choice in your kids’ product range for girls who want […]

Keep it simple, stupid! A guide to effective writing

As a writer and editor, I get to see a lot of content written by other people. And it never ceases to amaze me how complicated and overly fussy some of us make our writing. So I’ve come up with my own little maxim for these situations: and that’s ‘Keep it simple, stupid!’. What’s the […]

Brand Christmas vs Christmas reality

Christmas is a strange time of year for advertising and branding. At the first hint of fake snow on a middle-England window pane, the big brands’ marketing departments start going a bit batty, commissioning agencies to create campaigns which have little, if any, relevancy to their products, services or brand. At this time of year, […]