Starting a company blog is one way to make the most of your content marketing. Your blog becomes the hub for news updates, opinion pieces and customer case studies, giving your audience a regular channel to follow, consume and comment on. But how do you make sure your blog writing is engaging your audience? And […]Read More 5 ways to improve your business blogging
One of the big challenges when you first go freelance is finding your first customers. And hanging on to this hard-earned customer base once they’ve engaged you can also be an ongoing headache. For many freelancers, sourcing the ideal customers, winning work and generating a steady revenue pipeline are big challenges in the early days. […]Read More Freelance writing: the ups and downs of being the Content Emergency Services
With content and social media at the heart of any modern business, it’s never been more important to be able to write well. But if you’re not a trained or experienced writer, how do you improve your writing skills and start creating killer content for your startup? I have my own maxim for these situations: […]Read More How do I improve my writing? Keep it simple, stupid!
How do you write an eBook? Well, obviously you need a great idea for your book, and you need to sit down and actually write the thing. But aside from the daunting task of writing several thousand words of exciting copy, what are the key things needed to get your book planned, finished, formatted and […]Read More How to write an eBook – 5 key tips for the aspiring author
Content marketing; what’s it all about, eh? Since founding your startup you’ve no doubt had every Tom, Dick and Sally telling you that you need to get on the content marketing bandwagon. But if you’re not a writer, how do you start producing content that promotes your startup? The answer is to start with the […]Read More How do I write content for my startup?
No-one likes it when things go wrong. But in every company’s life there will be those hiccups and problems that mean you can’t adequately deliver the expected service to your customers – and when that happens, it can be tricky to know exactly how to communicate this and win those customers back. Some companies get […]Read More Customer communications: what to say when it all goes wrong
A friend of mine posed an interesting question the other day on Twitter. To paraphrase, what she said was ‘If you’re friends on Twitter, are you friends in real life?’. In other words, if you have a network of friends on social media, but have never met some of these people face-to-face, then can you […]Read More Are social media friends your real friends?
Twitter used to be the place you came to escape the more negative aspects of modern life. It was a refuge for the smartphone-addicted masses, where we could share jokes, memes, animated gifs and comment on the frothy, entertaining things in life. What did we think of the latest ‘showstopper bake’ on the Great British […]Read More No more alternative facts – the day social media came of age
Life can be tough: there’s no way to deny that. It’s tough in a multitude of different ways, depending on geographic location, the size (or scarcity) of your wealth, the strongly held beliefs you hold, the social structures you find yourself part of, or the race, religion, gender or sexual orientation you find yourself born […]Read More A positive manifesto for making 2017 great
If you’re running your own business, or looking after the marketing of a small company, then having a blog on your website can add a huge amount of value to your content marketing. Blogs are nothing new, of course, they’ve been around for decades. And most of us know what personal blogs are in their […]Read More 10 simple ways to improve your business blogging