ChatGPT: the two-minute noodles of content marketing?

Is ChatGPT the two-minute noodles of content marketing? This post examines the differences between generic, convenient AI writing, and the value and creativity of using a living, breathing writer.

LEGO bricks and a modular approach to content writing

Long-form business content needs structure. But is a ‘LEGO bricks’ modular approach to content writing the best way to achieve this?

Is AI going to kill your content writing business?

Is AI going to kills your content writing business? A quick summary of the pros and cons of AI writing tools.

Is social media driving a binary outlook on life?

Are we turning into a world of binary thinkers, without the capacity to hold a nuanced debate? And is social media driving this binary outlook?

The worst marketing flyer in the world

Find out how to write better business content – and why this company created the worst marketing flyer in the world!

5 things to avoid in your business writing

Want to make your company’s writing stand out? Here are 5 key thing to avoid in your business writing…

How to avoid polarised arguments online

Find out how to avoid polarised arguments online – and improve your ability to debate, understand and compromise.

5 Ways To Survive A Video Conferencing Call

With a large chunk of the world already working from home, there’s going to be an awful lot of video calls happening in the weeks to come. As we get used to the idea of self-isolation, home-working and the coronavirus lockdown, it’s the humble video call that’s likely to be our saviour over the coming […]

5 ways to improve your business blogging

Starting a company blog is one way to make the most of your content marketing. Your blog becomes the hub for news updates, opinion pieces and customer case studies, giving your audience a regular channel to follow, consume and comment on. But how do you make sure your blog writing is engaging your audience? And […]

Freelance writing: the ups and downs of being the Content Emergency Services

One of the big challenges when you first go freelance is finding your first customers. And hanging on to this hard-earned customer base once they’ve engaged you can also be an ongoing headache. For many freelancers, sourcing the ideal customers, winning work and generating a steady revenue pipeline are big challenges in the early days. […]