I’m putting the finishing touches to my third book. It’s a brand-new practical guide to running your own business, for startup founders and owner-managers.Read More There’s a new book on the way!
With so much of your small business marketing now taking place in the digital space, it’s never been more important to hone and craft the written content on your site. Whether it’s a blog post, a news story, an email campaign or a social media post, a huge part of the allure of your brand […]Read More How to improve your small business blogging and content
Here are 6 ways to improve your content marketing and ensure you’re engaging with your customers and prospects in 2021.Read More 6 ways to improve your content marketing in 2021
Should you go freelance? And what are the pros and cons of becoming self-employed?Read More Should I go freelance? The benefits (and challenges) of being self-employed
Starting a company blog is one way to make the most of your content marketing. Your blog becomes the hub for news updates, opinion pieces and customer case studies, giving your audience a regular channel to follow, consume and comment on. But how do you make sure your blog writing is engaging your audience? And […]Read More 5 ways to improve your business blogging
Content marketing; what’s it all about, eh? Since founding your startup you’ve no doubt had every Tom, Dick and Sally telling you that you need to get on the content marketing bandwagon. But if you’re not a writer, how do you start producing content that promotes your startup? The answer is to start with the […]Read More How do I write content for my startup?
If you’re running your own business, or looking after the marketing of a small company, then having a blog on your website can add a huge amount of value to your content marketing. Blogs are nothing new, of course, they’ve been around for decades. And most of us know what personal blogs are in their […]Read More 10 simple ways to improve your business blogging
I’ve not written anything on my blog yet this month. And there’s a reason for that. I recently found out that my friend Rachael is fighting cancer and that she’s been writing a very powerful and enlightening blog about her fight with the Big C. It’s a moving, but inspirational, read and it’s helping her […]Read More The story of one girl’s fight against cancer
As a writer and editor, I get to see a lot of content written by other people. And it never ceases to amaze me how complicated and overly fussy some of us make our writing. So I’ve come up with my own little maxim for these situations: and that’s ‘Keep it simple, stupid!’. What’s the […]Read More Keep it simple, stupid! A guide to effective writing