How to improve the readability of your blog posts

Want get your customers reading your business content? Find out how to improve the readability of your blog posts and marketing.

Don’t hire writers to write; hire them to have great, human ideas

Why are AI companies in such a hurry to replace human writers? Here’s why you don’t hire writers to write; you hire them to have great, human ideas.

ChatGPT: the two-minute noodles of content marketing?

Is ChatGPT the two-minute noodles of content marketing? This post examines the differences between generic, convenient AI writing, and the value and creativity of using a living, breathing writer.

LEGO bricks and a modular approach to content writing

Long-form business content needs structure. But is a ‘LEGO bricks’ modular approach to content writing the best way to achieve this?

The worst marketing flyer in the world

Find out how to write better business content – and why this company created the worst marketing flyer in the world!

Haikus from the Past – everyday life in September 2011

Dip into these 30 haikus from September 2011, to find out what life in London was like a decade ago.

How to improve your small business blogging and content

With so much of your small business marketing now taking place in the digital space, it’s never been more important to hone and craft the written content on your site. Whether it’s a blog post, a news story, an email campaign or a social media post, a huge part of the allure of your brand […]

6 ways to improve your content marketing in 2021

Here are 6 ways to improve your content marketing and ensure you’re engaging with your customers and prospects in 2021.

5 things to avoid in your business writing

Want to make your company’s writing stand out? Here are 5 key thing to avoid in your business writing…

How to write an eBook – 5 key tips for the aspiring author

How do you write an eBook? Well, obviously you need a great idea for your book, and you need to sit down and actually write the thing. But aside from the daunting task of writing several thousand words of exciting copy, what are the key things needed to get your book planned, finished, formatted and […]