How to improve your small business blogging and content

With so much of your small business marketing now taking place in the digital space, it’s never been more important to hone and craft the written content on your site. Whether it’s a blog post, a news story, an email campaign or a social media post, a huge part of the allure of your brand […]

6 ways to improve your content marketing in 2021

Here are 6 ways to improve your content marketing and ensure you’re engaging with your customers and prospects in 2021.

5 things to avoid in your business writing

Want to make your company’s writing stand out? Here are 5 key thing to avoid in your business writing…

How to write an eBook – 5 key tips for the aspiring author

How do you write an eBook? Well, obviously you need a great idea for your book, and you need to sit down and actually write the thing. But aside from the daunting task of writing several thousand words of exciting copy, what are the key things needed to get your book planned, finished, formatted and […]

Customer communications: what to say when it all goes wrong

No-one likes it when things go wrong. But in every company’s life there will be those hiccups and problems that mean you can’t adequately deliver the expected service to your customers – and when that happens, it can be tricky to know exactly how to communicate this and win those customers back. Some companies get […]

Too many messages = no communication at all

I was sat in the waiting room of my local doctor’s practice recently, idly staring at the walls and hoping that I’d be called in soon for my appointment. As I casually read the many, many posters, leaflets and signs that covered the wall space, it struck me what a great example doctor’s waiting rooms […]

Attack of the killer pedants!

Congratulations to me. I’ve found the most pedantic person on the internet. Or, to be more precise, they’ve found me, as I found out when I checked my Twitter notifications earlier today. There, waiting patiently for me, was a tweet informing me that I’d made a mistake in a tweet. Apparently, I used the term […]

You’ve been writing headlines wrong this whole time! (and other lazy titles)

I’ve noticed a rather odd trend in journalism – titles of articles are getting more and more formulaic. What do I mean by that? Well, let me try and explain. Do you follow any news websites, lifestyle sites or online magazines on social media (and I’m really talking about Twitter more than anything here)? If […]

Goodbye, Sir Terry; and thanks for the books

There are authors you read. There are authors you like. And there are authors you truly love. Sir Terry Pratchett was one of the latter; an author that millions of people around the world loved. An author who *meant* something to so many people. An author whose fans would pore over every word that dropped […]

Keep it simple, stupid! A guide to effective writing

As a writer and editor, I get to see a lot of content written by other people. And it never ceases to amaze me how complicated and overly fussy some of us make our writing. So I’ve come up with my own little maxim for these situations: and that’s ‘Keep it simple, stupid!’. What’s the […]