The worst marketing flyer in the world

Find out how to write better business content – and why this company created the worst marketing flyer in the world!

Haikus from the Past – everyday life in September 2011

Dip into these 30 haikus from September 2011, to find out what life in London was like a decade ago.

How to improve your small business blogging and content

With so much of your small business marketing now taking place in the digital space, it’s never been more important to hone and craft the written content on your site. Whether it’s a blog post, a news story, an email campaign or a social media post, a huge part of the allure of your brand […]

6 ways to improve your content marketing in 2021

Here are 6 ways to improve your content marketing and ensure you’re engaging with your customers and prospects in 2021.

5 things to avoid in your business writing

Want to make your company’s writing stand out? Here are 5 key thing to avoid in your business writing…

How to write an eBook – 5 key tips for the aspiring author

How do you write an eBook? Well, obviously you need a great idea for your book, and you need to sit down and actually write the thing. But aside from the daunting task of writing several thousand words of exciting copy, what are the key things needed to get your book planned, finished, formatted and […]

Customer communications: what to say when it all goes wrong

No-one likes it when things go wrong. But in every company’s life there will be those hiccups and problems that mean you can’t adequately deliver the expected service to your customers – and when that happens, it can be tricky to know exactly how to communicate this and win those customers back. Some companies get […]

Too many messages = no communication at all

I was sat in the waiting room of my local doctor’s practice recently, idly staring at the walls and hoping that I’d be called in soon for my appointment. As I casually read the many, many posters, leaflets and signs that covered the wall space, it struck me what a great example doctor’s waiting rooms […]

Attack of the killer pedants!

Congratulations to me. I’ve found the most pedantic person on the internet. Or, to be more precise, they’ve found me, as I found out when I checked my Twitter notifications earlier today. There, waiting patiently for me, was a tweet informing me that I’d made a mistake in a tweet. Apparently, I used the term […]

You’ve been writing headlines wrong this whole time! (and other lazy titles)

I’ve noticed a rather odd trend in journalism – titles of articles are getting more and more formulaic. What do I mean by that? Well, let me try and explain. Do you follow any news websites, lifestyle sites or online magazines on social media (and I’m really talking about Twitter more than anything here)? If […]