Hundreds of millions of people could be left without work due to the impact of COVID-19, according to various global sources. Many workers in the developed world will have felt safe and stable in their jobs, so the impact of unemployment can be harsh – causing newly employed people to suffer a crisis of confidence. […]Read More How to cope with unemployment – and ways to get working again
The new year can often be a time for reflection, new plans and setting resolutions for the phase in your business journey. With 2020 still only a few weeks old, January can be a great opportunity to turn over a new leaf and rethink how you go about promoting your startup – and exploring content […]Read More 10 Steps Towards Better Content Marketing
Starting a company blog is one way to make the most of your content marketing. Your blog becomes the hub for news updates, opinion pieces and customer case studies, giving your audience a regular channel to follow, consume and comment on. But how do you make sure your blog writing is engaging your audience? And […]Read More 5 ways to improve your business blogging
With content and social media at the heart of any modern business, it’s never been more important to be able to write well. But if you’re not a trained or experienced writer, how do you improve your writing skills and start creating killer content for your startup? I have my own maxim for these situations: […]Read More How do I improve my writing? Keep it simple, stupid!
Content marketing; what’s it all about, eh? Since founding your startup you’ve no doubt had every Tom, Dick and Sally telling you that you need to get on the content marketing bandwagon. But if you’re not a writer, how do you start producing content that promotes your startup? The answer is to start with the […]Read More How do I write content for my startup?