The beauty of slang – knowing your twerk from your selfie

Good to see that the Oxford English Dictionary – not usually an institution you’d imagine as being ‘down with the kids’ – has included both ‘twerking’ and ‘selfie’ in its new edition. People can get rather sniffy about slang, but it’s the colloquial and social changes to our language that give it that essential colour. […]

Don’t settle for predictability in your brand language…

There’s a great piece on the Marketing magazine website from Neil Taylor of The Writer. Although we all think very hard about the language we use in adverts, web content and blogs, do we pay as much care when writing the small print and disclaimers that are an equally important part of the customer experience? […]