LEGO bricks and a modular approach to content writing

Long-form business content needs structure. But is a ‘LEGO bricks’ modular approach to content writing the best way to achieve this?

How to improve your small business blogging and content

With so much of your small business marketing now taking place in the digital space, it’s never been more important to hone and craft the written content on your site. Whether it’s a blog post, a news story, an email campaign or a social media post, a huge part of the allure of your brand […]

5 things to avoid in your business writing

Want to make your company’s writing stand out? Here are 5 key thing to avoid in your business writing…

Keep it simple, stupid! A guide to effective writing

As a writer and editor, I get to see a lot of content written by other people. And it never ceases to amaze me how complicated and overly fussy some of us make our writing. So I’ve come up with my own little maxim for these situations: and that’s ‘Keep it simple, stupid!’. What’s the […]