10 Steps Towards Better Content Marketing

The new year can often be a time for reflection, new plans and setting resolutions for the phase in your business journey. With 2020 still only a few weeks old, January can be a great opportunity to turn over a new leaf and rethink how you go about promoting your startup – and exploring content […]

Customer communications: what to say when it all goes wrong

No-one likes it when things go wrong. But in every company’s life there will be those hiccups and problems that mean you can’t adequately deliver the expected service to your customers – and when that happens, it can be tricky to know exactly how to communicate this and win those customers back. Some companies get […]

Are social media friends your real friends?

A friend of mine posed an interesting question the other day on Twitter. To paraphrase, what she said was ‘If you’re friends on Twitter, are you friends in real life?’. In other words, if you have a network of friends on social media, but have never met some of these people face-to-face, then can you […]

No more alternative facts – the day social media came of age

Twitter used to be the place you came to escape the more negative aspects of modern life. It was a refuge for the smartphone-addicted masses, where we could share jokes, memes, animated gifs and comment on the frothy, entertaining things in life. What did we think of the latest ‘showstopper bake’ on the Great British […]

Real-time Twitter, or predictive algorithms? The choice is yours

Twitter is allegedly about to make a BIG change to its timeline function. Gone will be the real-time experience of tweets shown in chronological order, and in will come algorithmically targeted tweets, shown for their relevance to the user, rather than when they’re posted. And the twittering classes seem less than enamoured with this proposed […]

Might as well face it, we’re addicted to screens!

Mobile is great. I love my Android smartphone, I love my Apple iPad and I love the fact that I can be connected to the online world wherever I am at any time (well, as long as there’s a phone mast or some handy wifi in the area). But are we spending a little too […]

Attack of the killer pedants!

Congratulations to me. I’ve found the most pedantic person on the internet. Or, to be more precise, they’ve found me, as I found out when I checked my Twitter notifications earlier today. There, waiting patiently for me, was a tweet informing me that I’d made a mistake in a tweet. Apparently, I used the term […]

Procrastination and the allure of social media

Procrastination: the curse of the writer. Sometimes the hardest thing in the world can be sitting with a blank screen in front of you and waiting for divine inspiration to strike. At these moments, absolutely anything seems preferable to actually getting on with the job in hand and starting to type your thoughts onto the […]