LEGO bricks and a modular approach to content writing

Long-form business content needs structure. But is a ‘LEGO bricks’ modular approach to content writing the best way to achieve this?

The worst marketing flyer in the world

Find out how to write better business content – and why this company created the worst marketing flyer in the world!

6 ways to improve your content marketing in 2021

Here are 6 ways to improve your content marketing and ensure you’re engaging with your customers and prospects in 2021.

Keeping your freelance business ‘top-of-mind’ with customers

When you’re running your own freelance business, it’s important to have a stable and profitable pipeline of customers. Without customers, you have no work, no sales and no income – and, eventually, no business too! So, it’s vital that you can keep your freelance brand ‘top-of-mind’ with potential clients, and keep those sales coming in. […]

10 Steps Towards Better Content Marketing

The new year can often be a time for reflection, new plans and setting resolutions for the phase in your business journey. With 2020 still only a few weeks old, January can be a great opportunity to turn over a new leaf and rethink how you go about promoting your startup – and exploring content […]

5 ways to improve your business blogging

Starting a company blog is one way to make the most of your content marketing. Your blog becomes the hub for news updates, opinion pieces and customer case studies, giving your audience a regular channel to follow, consume and comment on. But how do you make sure your blog writing is engaging your audience? And […]

10 simple ways to improve your business blogging

If you’re running your own business, or looking after the marketing of a small company, then having a blog on your website can add a huge amount of value to your content marketing. Blogs are nothing new, of course, they’ve been around for decades. And most of us know what personal blogs are in their […]

Brand Christmas vs Christmas reality

Christmas is a strange time of year for advertising and branding. At the first hint of fake snow on a middle-England window pane, the big brands’ marketing departments start going a bit batty, commissioning agencies to create campaigns which have little, if any, relevancy to their products, services or brand. At this time of year, […]