Why You Need AI And A Human Writer To Deliver The Best Business Copy

AI has transformed content writing. But you still need a human writer to produce the very best copy.

Is Business Content In A Race To The Bottom?

Is business content in a race to the bottom? What makes your written content stand out from your competitors, and how could a professional writer give you the edge in 2024?

Growing Your Early Stage Startup: The Value Of Outsourced Writing

Outsourcing your content writing might not be the first thing you think of as an early stage startup. But working with an experienced writer can add a huge amount of value.

How to improve the readability of your blog posts

Want get your customers reading your business content? Find out how to improve the readability of your blog posts and marketing.

Don’t hire writers to write; hire them to have great, human ideas

Why are AI companies in such a hurry to replace human writers? Here’s why you don’t hire writers to write; you hire them to have great, human ideas.

LEGO bricks and a modular approach to content writing

Long-form business content needs structure. But is a ‘LEGO bricks’ modular approach to content writing the best way to achieve this?

The worst marketing flyer in the world

Find out how to write better business content – and why this company created the worst marketing flyer in the world!

6 ways to improve your content marketing in 2021

Here are 6 ways to improve your content marketing and ensure you’re engaging with your customers and prospects in 2021.

Keeping your freelance business ‘top-of-mind’ with customers

When you’re running your own freelance business, it’s important to have a stable and profitable pipeline of customers. Without customers, you have no work, no sales and no income – and, eventually, no business too! So, it’s vital that you can keep your freelance brand ‘top-of-mind’ with potential clients, and keep those sales coming in. […]

10 Steps Towards Better Content Marketing

The new year can often be a time for reflection, new plans and setting resolutions for the phase in your business journey. With 2020 still only a few weeks old, January can be a great opportunity to turn over a new leaf and rethink how you go about promoting your startup – and exploring content […]