Is ChatGPT the two-minute noodles of content marketing? This post examines the differences between generic, convenient AI writing, and the value and creativity of using a living, breathing writer.Read More ChatGPT: the two-minute noodles of content marketing?
Long-form business content needs structure. But is a ‘LEGO bricks’ modular approach to content writing the best way to achieve this?Read More LEGO bricks and a modular approach to content writing
Is AI going to kills your content writing business? A quick summary of the pros and cons of AI writing tools.Read More Is AI going to kill your content writing business?
With so much of your small business marketing now taking place in the digital space, it’s never been more important to hone and craft the written content on your site. Whether it’s a blog post, a news story, an email campaign or a social media post, a huge part of the allure of your brand […]Read More How to improve your small business blogging and content
Here are 6 ways to improve your content marketing and ensure you’re engaging with your customers and prospects in 2021.Read More 6 ways to improve your content marketing in 2021
Want to make your company’s writing stand out? Here are 5 key thing to avoid in your business writing…Read More 5 things to avoid in your business writing
The new year can often be a time for reflection, new plans and setting resolutions for the phase in your business journey. With 2020 still only a few weeks old, January can be a great opportunity to turn over a new leaf and rethink how you go about promoting your startup – and exploring content […]Read More 10 Steps Towards Better Content Marketing
Starting a company blog is one way to make the most of your content marketing. Your blog becomes the hub for news updates, opinion pieces and customer case studies, giving your audience a regular channel to follow, consume and comment on. But how do you make sure your blog writing is engaging your audience? And […]Read More 5 ways to improve your business blogging
With content and social media at the heart of any modern business, it’s never been more important to be able to write well. But if you’re not a trained or experienced writer, how do you improve your writing skills and start creating killer content for your startup? I have my own maxim for these situations: […]Read More How do I improve my writing? Keep it simple, stupid!
Content marketing; what’s it all about, eh? Since founding your startup you’ve no doubt had every Tom, Dick and Sally telling you that you need to get on the content marketing bandwagon. But if you’re not a writer, how do you start producing content that promotes your startup? The answer is to start with the […]Read More How do I write content for my startup?