Keeping your freelance business ‘top-of-mind’ with customers

When you’re running your own freelance business, it’s important to have a stable and profitable pipeline of customers. Without customers, you have no work, no sales and no income – and, eventually, no business too! So, it’s vital that you can keep your freelance brand ‘top-of-mind’ with potential clients, and keep those sales coming in. […]

10 simple ways to improve your business blogging

If you’re running your own business, or looking after the marketing of a small company, then having a blog on your website can add a huge amount of value to your content marketing. Blogs are nothing new, of course, they’ve been around for decades. And most of us know what personal blogs are in their […]

Brand Christmas vs Christmas reality

Christmas is a strange time of year for advertising and branding. At the first hint of fake snow on a middle-England window pane, the big brands’ marketing departments start going a bit batty, commissioning agencies to create campaigns which have little, if any, relevancy to their products, services or brand. At this time of year, […]