Don’t hire writers to write; hire them to have great, human ideas

Why are AI companies in such a hurry to replace human writers? Here’s why you don’t hire writers to write; you hire them to have great, human ideas.

Should we be using AI to replace human creativity?

Should we be using AI to replace human creativity? Or does this devalue the importance of lived human experience?

Why you should be thankful for your freelancers

Business owners: here’s why you should be thankful for your freelancers – with top tips for showing your appreciation and thanks to these invaluable freelance workers.

Why growth isn’t the only path for a successful small business

Growing your business to make a profit isn’t the only route to success – but what are the other options? And how does the B Corp movement tie into this rejection of the status quo?

Coping with the ups and downs of being a freelancer

Want to make your freelance life easier? Here are 5 ways to cope with the ups and downs of running a freelance business.

ChatGPT: the two-minute noodles of content marketing?

Is ChatGPT the two-minute noodles of content marketing? This post examines the differences between generic, convenient AI writing, and the value and creativity of using a living, breathing writer.

5 ways to make your business a success story

Here are five key ways to turn your new business or startup into a long-term success story.

LEGO bricks and a modular approach to content writing

Long-form business content needs structure. But is a ‘LEGO bricks’ modular approach to content writing the best way to achieve this?

Help! I’ve started a business – A new book for entrepreneurs

‘HELP! I’ve Started A Business’ is your 101 guide to founding, growing and scaling a successful business.

If you’re a new entrepreneur, this book is a must-read!

Is AI going to kill your content writing business?

Is AI going to kills your content writing business? A quick summary of the pros and cons of AI writing tools.