Twitter used to be the place you came to escape the more negative aspects of modern life. It was a refuge for the smartphone-addicted masses, where we could share jokes, memes, animated gifs and comment on the frothy, entertaining things in life. What did we think of the latest ‘showstopper bake’ on the Great British […]Read More No more alternative facts – the day social media came of age
Life can be tough: there’s no way to deny that. It’s tough in a multitude of different ways, depending on geographic location, the size (or scarcity) of your wealth, the strongly held beliefs you hold, the social structures you find yourself part of, or the race, religion, gender or sexual orientation you find yourself born […]Read More A positive manifesto for making 2017 great
If you’re running your own business, or looking after the marketing of a small company, then having a blog on your website can add a huge amount of value to your content marketing. Blogs are nothing new, of course, they’ve been around for decades. And most of us know what personal blogs are in their […]Read More 10 simple ways to improve your business blogging
I was sat in the waiting room of my local doctor’s practice recently, idly staring at the walls and hoping that I’d be called in soon for my appointment. As I casually read the many, many posters, leaflets and signs that covered the wall space, it struck me what a great example doctor’s waiting rooms […]Read More Too many messages = no communication at all
Twitter is allegedly about to make a BIG change to its timeline function. Gone will be the real-time experience of tweets shown in chronological order, and in will come algorithmically targeted tweets, shown for their relevance to the user, rather than when they’re posted. And the twittering classes seem less than enamoured with this proposed […]Read More Real-time Twitter, or predictive algorithms? The choice is yours
Mobile is great. I love my Android smartphone, I love my Apple iPad and I love the fact that I can be connected to the online world wherever I am at any time (well, as long as there’s a phone mast or some handy wifi in the area). But are we spending a little too […]Read More Might as well face it, we’re addicted to screens!
The digital world is here. And as I talked about in Part 1, digital has changed just about everything we take for granted in the modern world. Our everyday lives revolve around the internet, mobile networks and the ability to communicate and consume online. Digital has completely changed our expectations of the world. We […]Read More Welcome to the digital world – Part 2: The illusion of choice
If you take a look at how we live our lives now, it’s hard to imagine an existence before we had digital. So much of our everyday life revolves around the internet, mobile networks and the ability to communicate and consume online. In such a relatively short space of time, digital has changed EVERYTHING. Digital […]Read More Welcome to the digital world – Part 1: Instant solutions
Congratulations to me. I’ve found the most pedantic person on the internet. Or, to be more precise, they’ve found me, as I found out when I checked my Twitter notifications earlier today. There, waiting patiently for me, was a tweet informing me that I’d made a mistake in a tweet. Apparently, I used the term […]Read More Attack of the killer pedants!
I’ve noticed a rather odd trend in journalism – titles of articles are getting more and more formulaic. What do I mean by that? Well, let me try and explain. Do you follow any news websites, lifestyle sites or online magazines on social media (and I’m really talking about Twitter more than anything here)? If […]Read More You’ve been writing headlines wrong this whole time! (and other lazy titles)