LEGO bricks and a modular approach to content writing

Long-form business content needs structure. But is a ‘LEGO bricks’ modular approach to content writing the best way to achieve this?

6 ways to improve your content marketing in 2021

Here are 6 ways to improve your content marketing and ensure you’re engaging with your customers and prospects in 2021.

10 Steps Towards Better Content Marketing

The new year can often be a time for reflection, new plans and setting resolutions for the phase in your business journey. With 2020 still only a few weeks old, January can be a great opportunity to turn over a new leaf and rethink how you go about promoting your startup – and exploring content […]

How do I write content for my startup?

Content marketing; what’s it all about, eh? Since founding your startup you’ve no doubt had every Tom, Dick and Sally telling you that you need to get on the content marketing bandwagon. But if you’re not a writer, how do you start producing content that promotes your startup? The answer is to start with the […]

Welcome to the digital world – Part 2: The illusion of choice

The digital world is here. And as I talked about in Part 1, digital has changed just about everything we take for granted in the modern world. Our everyday lives revolve around the internet, mobile networks and the ability to communicate and consume online. Digital has completely changed our expectations of the world. We […]

Welcome to the digital world – Part 1: Instant solutions

If you take a look at how we live our lives now, it’s hard to imagine an existence before we had digital. So much of our everyday life revolves around the internet, mobile networks and the ability to communicate and consume online. In such a relatively short space of time, digital has changed EVERYTHING. Digital […]

Living in a digital world – Star Trek or second nature?

We live in an increasingly digital world: we buy our clothes online, we buy our books through our Kindle e-readers, we share our family photos on Facebook and we plan our restaurant trips around the online vouchers that get us one pizza free…or that may just be me. Who can resist cheap pizza, eh! But […]