Are social media friends your real friends?

A friend of mine posed an interesting question the other day on Twitter. To paraphrase, what she said was ‘If you’re friends on Twitter, are you friends in real life?’. In other words, if you have a network of friends on social media, but have never met some of these people face-to-face, then can you […]

Welcome to the digital world – Part 2: The illusion of choice

The digital world is here. And as I talked about in Part 1, digital has changed just about everything we take for granted in the modern world. Our everyday lives revolve around the internet, mobile networks and the ability to communicate and consume online. Digital has completely changed our expectations of the world. We […]

Living in a digital world – Star Trek or second nature?

We live in an increasingly digital world: we buy our clothes online, we buy our books through our Kindle e-readers, we share our family photos on Facebook and we plan our restaurant trips around the online vouchers that get us one pizza free…or that may just be me. Who can resist cheap pizza, eh! But […]