Starting a company blog is one way to make the most of your content marketing. Your blog becomes the hub for news updates, opinion pieces and customer case studies, giving your audience a regular channel to follow, consume and comment on. But how do you make sure your blog writing is engaging your audience? And […]Read More 5 ways to improve your business blogging
One of the big challenges when you first go freelance is finding your first customers. And hanging on to this hard-earned customer base once they’ve engaged you can also be an ongoing headache. For many freelancers, sourcing the ideal customers, winning work and generating a steady revenue pipeline are big challenges in the early days. […]Read More Freelance writing: the ups and downs of being the Content Emergency Services
With content and social media at the heart of any modern business, it’s never been more important to be able to write well. But if you’re not a trained or experienced writer, how do you improve your writing skills and start creating killer content for your startup? I have my own maxim for these situations: […]Read More How do I improve my writing? Keep it simple, stupid!
Content marketing; what’s it all about, eh? Since founding your startup you’ve no doubt had every Tom, Dick and Sally telling you that you need to get on the content marketing bandwagon. But if you’re not a writer, how do you start producing content that promotes your startup? The answer is to start with the […]Read More How do I write content for my startup?
If you’re running your own business, or looking after the marketing of a small company, then having a blog on your website can add a huge amount of value to your content marketing. Blogs are nothing new, of course, they’ve been around for decades. And most of us know what personal blogs are in their […]Read More 10 simple ways to improve your business blogging
I was sat in the waiting room of my local doctor’s practice recently, idly staring at the walls and hoping that I’d be called in soon for my appointment. As I casually read the many, many posters, leaflets and signs that covered the wall space, it struck me what a great example doctor’s waiting rooms […]Read More Too many messages = no communication at all
As a writer and editor, I get to see a lot of content written by other people. And it never ceases to amaze me how complicated and overly fussy some of us make our writing. So I’ve come up with my own little maxim for these situations: and that’s ‘Keep it simple, stupid!’. What’s the […]Read More Keep it simple, stupid! A guide to effective writing