How to improve the readability of your blog posts

Want get your customers reading your business content? Find out how to improve the readability of your blog posts and marketing.

Is social media driving a binary outlook on life?

Are we turning into a world of binary thinkers, without the capacity to hold a nuanced debate? And is social media driving this binary outlook?

Too many messages = no communication at all

I was sat in the waiting room of my local doctor’s practice recently, idly staring at the walls and hoping that I’d be called in soon for my appointment. As I casually read the many, many posters, leaflets and signs that covered the wall space, it struck me what a great example doctor’s waiting rooms […]

Forget the political spin – use the active voice

Politicians are not exactly renowned for giving you the straight facts. Their reputation is one of evasiveness and persuasiveness, mixed with a healthy dollop of self interest to top things off. But recently I’ve noticed more and more examples of how politicians achieve this ability to evade the question. They, or their creative spin doctors […]

Leaving the corporate machine behind – a new job and a change of direction

Yes, I’ve been very lax on the blog front so far this year – note to self: must write more! But I do have an excuse. I’ve changed jobs and have spent the last three weeks moving from being a marketing executive at a massive professional service firm to becoming a writer in the marketing […]

We are sorry for any inconvenience – getting your messaging right

Back on the topic of commuting once again… It’s been a week of trauma so far for Britain’s commuters and the rail companies whose services they use. The ‘UKstorm’, as it was hashtagged on Twitter, managed to wreak havoc on the rail system before it had even arrived. The vast majority of rail companies in […]