Are you looking for a senior freelance writer to work on your digital campaigns, business blog posts or website content? Then look no further.
I have over a decade’s experience of telling engaging business stories for my clients, writing bespoke copy that reflects your brand and gets your customers talking.
I specialise in content for the technology, accounting tech, fintech, SaaS and artificial intelligence industries, with a focus on helping startups take their first growth steps.
Here’s a quick overview of some of the writing projects I’ve worked on.
If you’d like to get in touch, head to my Contact page
iwoca – Freelance Writer
I’ve worked with the team at business finance provider, iwoca, to write long-form SEO content for their resources pages.
Maximise Your Savings With Business Tax Relief
A Guide to Buy To Let Mortgages for Limited Companies
LumOptica – Website Writer
I partnered with the LumOptica team to write the content and wireframes for their new website. This involved working closely to define their brand and to position them as experts in optical engineering and design.
Journey – Freelance Writer
I was the lead writer for the Australian team at Journey, a growth marketing agency for the accounting tech industry. I worked with a wide range of different accounting tech startups, creating articles, blog posts, eBook guides and industry reports.
5 things your client wants from their accountant
Client-to-agent linking: how Content Snare eases the headache
The ABC of getting to Know Your Customer (KYC)
AccountKit and Excel: your accountech dynamic duo
Curious Thing – Freelance Writer
I worked alongside the Head of Marketing at Curious Thing, a voice AI startup, to produce articles, blog posts and marketing copy for their AI answering assistant products. The goal was to highlight the value of voice AI and AI answering assistants for their small business owner audience.
How to scale your small business: scalable growth with the benefits of AI technology
Lucy from Curious Thing: Picking up your business calls, so you can enjoy your vacation
What are voice AI assistants: and what can they do for my small business?
BOMA – Freelance Writer
I collaborated with BOMA Marketing, a digital marketing solution for accountants, to produce content for their content library. These articles cover business advice and UK tax technical advice for business owners, and are available for BOMA’s accounting customers to share with their small business clients.
I also wrote a series of blog posts for the ‘Marketing resources’ section of their website. These posts have been aimed at the accounting and bookkeeping audience, with practical advice for running, marketing and growing a modern firm – while also showcasing the key benefits of Boma’s own digital marketing solution.
Modern business owners want an accountant who goes beyond the numbers
Artificial intelligence: an opportunity not a threat for your accounting firm
Getting your accountancy firm ready for remote working
Hiring the right accounting talent: 5 key skills to look out for
Marketing for accountants: understanding the return on your investment
Creating an effective website for your firm – the 5 key steps
Dext Australia – Freelance Writer
I provided content support to Dext Australia, highlighting the new features of their automated bookkeeping solution. The aim was to keep existing customers and new prospects up to date with the latest evolutions in the Dext product range.
Soldo – Freelance Writer
I partnered with the in-house writer at Soldo, the expense management platform, to write blog posts for their UK site. This included technical pieces looking at available benefits for business owners and guides to business software integrations.
Six essential business software integrations
What is Employment Allowance 2022/23?
Atomic Smash
I’ve worked on a number of projects with the team at Atomic Smash, the Bristol UK-based website performance agency. This has included web copy for clients’ sites, plus long-form content for customer-facing guides and white papers.
Capitalise – Freelance Writer
I worked alongside the CEO, Head of Growth and the marketing team at Capitalise, a business finance provider, to produce long-form guides, ghost-write blog posts and provide writing support for a variety of digital content. My core brief was to help Capitalise communicate their business finance offering to their accountant audience, and to highlight the key benefits of offering a finance advisory offering.
The impact of Brexit on SMEs and 4 ways you can help
Funding and forecasting: Scaling up your funding advisory services
MarketInvoice – Freelance Writer
I partnered with the Head of Marketing at MarketInvoice (now Kriya) to produce blog posts outlining the benefits of their business finance solutions. I also wrote long-form articles on their behalf for XU Magazine, the magazine for Xero users.
Building a digital future through funding
DiviPay – Freelance Writer
I worked with the Head of Marketing and the content team at expenses management provider Divipay (now Weel). My focus was to outline their cloud-based expense management solution and how it added value for businesses that were looking for a simple, online expenses system with multiple features.
Haines Watts – Freelance Writer
I provided content support to the marketing team for Haines Watts London and the South East (Now Cooper Parry), one of the UK’s biggest accounting firms. My brief was to interview various different regional partners within the firm, allowing me to ghost-write a range of topical blog posts for their regional office blogs. The aim was to highlight Haines Watts’ focus on owner-manager businesses and to communicate business insights, practical advice and opinions that will add value for client
Blue Prism – Freelance Writer
I worked with the marketing team at Blue Prism (now SS&C Blue Prism) to produce content across a wide variety of different formats, including marketing campaign content, event materials, website content, campaign emails and social media content. I also ghost-wrote several key blog posts for the company blog. The goal has been to communicate the benefits of Blue Prism’s robotic process automation (RPA) technology using plain English and simple explanations of the benefits of automation.
Loftus Group – Website Content Writer
I worked with the web design team at Amba Design to create the content for Loftus Group’s new website. The brief was to communicate the services offered by this growing construction business, and also to convey the personal touch that the group brings to each project. I also provided website content for their subsidiary, Calder Construction Services.
Calder Construction Services website
Telleroo – Freelance Writer
I worked with the founders at Telleroo, a payment platform software startup, to create a long-form guide that explained their offering. Aimed at the accountant audience, this guide explained how Telleroo could help accounting firms to lighten their clients’ payment load, by offering an outsourced finance team offering.
Modern Work Magazine – Contributor
I provided an article, ‘Balancing home and work life during lockdown’ for Modern Work Magazine, published by the Association of Independent Professionals and the Self Employed (IPSE). This piece looked at the challenges of working from home during the COVID-19 pandemic.
Fluidly – Freelance Writer
I worked with Fluidly, a cashflow forecasting app, to write a series of blog posts around the themes of cashflow and credit control. These posts aim to offer helpful advice for small businesses and accountants, highlighting the benefits of Fluidly’s smart cashflow app.
GoCardless – Freelance Writer
I’ve worked with GoCardless to write a number of guides, blogs and articles to promote their Direct Debit solution. These online pieces have focused on underlining the benefits of choosing Direct Debit as a payment solution, both for businesses and for consumers.
10 important questions to ask your Direct Debit provider
Get paid on time, every time, with GoCardless
Getting paid on time – a guide for accountants
Receipt Bank – Freelance Writer
I worked with Receipt Bank (now Dext) on a series of guides promoting their automated bookkeeping and data management solutions. These guides focus on the benefits of cloud accounting software, fintech, business apps and the specific challenges of running an efficient modern accountancy firm.
The 5 golden rules of client communication
Making bookkeeping pay: Part 1 – Bookkeeping in the cloud
Making bookkeeping pay: Part 2 – Championing the cloud for your practice
Making bookkeeping pay: Part 3 – Bookkeeping to business advice
AccountingWEB – Freelance Writer
I worked with AccountingWEB to produce a number of long-form guides aimed at their accountant audience. These guides focus on the value of cloud accounting and offer practical business advice for accountants and their small business clients.
Becoming a valued business adviser – the opportunity
KashFlow Go-to Adviser guide to auto enrolment
KashFlow Go-to Adviser guide to cash flow
Auto enrolment: Part 1 – Your roles and responsibilities as an accountant
Auto enrolment: Part 2 – Threats, opportunities and your next steps as an accountant
Folium Optics – Freelance Writer
I partnered with the founders at engineering and technology business, Folium Optics, to help them refine their website and marketing content. This included writing engaging and easy-to-read web content, articles and marketing materials to promote their ground-breaking screen technologies and their innovations in the health and defence sectors.
FD Works – Website Content Writer
I worked with Bristol-based accountants, FD Works, and their web design company, Atomic Smash, to write the written content for the firm’s updated firm website. I also created a variety content for their Insights blog, aimed at small business owners.
Frazer John Recruitment – Website Content Writer
I worked with Frazer John Recruitment to write all the copy and written content for their updated company website. This included content for their Home, About Us and Clients pages, alongside summaries of their work in diversity, corporate social responsibility and charity work.
Axonix – Freelance Writer
I wrote a variety of marketing materials for Axonix, the mobile data specialists and mobile media company. This included the content and layout for a marketing brochure to promote their Axonix Media Services arm at a recent international mobile conference.
Axonix Media Services: Getting your ads seen by the right eyes
The Profitable Firm – Digital Content Manager
I wrote a number of blogs for The Profitable Firm, a content marketing agency specialising in content for accountants. These cover a variety of topics including tips for effective blogging, social media marketing and building better client relationships.
The accountant’s guide to becoming a blogger
How to define your firm’s tone of voice
How long should I make my blog posts?
Xero – Marketing Communications Writer
As the writer in Xero’s Marketing team, I worked across a number of campaigns aimed at both accounting professionals and small business owners. I provided content for direct B2B and B2C emails, copy for marketing campaigns, copy for adverts, content for social media campaigns and wrote blogs, articles and thought leadership pieces for third-party websites and hard-copy magazines.
New Business magazine – Xero Partnership
PwC LLP (PricewaterhouseCoopers) – Editor, Tax Marketing
As the Editor in PwC’s Tax Marketing team, I worked with a number of different departments within the wider Tax line of service, including senior partners and stakeholders, to create content that promoted PwC’s tax services.
I wrote articles, blogs, newsletters and carried out interviews with senior business figures, including the Chairman of JCB, the COO of Mind Candy, the CEO of Shazam and the founder of Ella’s Kitchen.
I also interviewed the casts of productions at The Old Vic theatre as part of PwC’s sponsorship of the theatre, including interviewing Sheridan Smith in her lead role as Hedda Gabler, and Hannah Waddingham in her lead role in Kiss Me Kate.
CommsBreakdown blog
In my spare time, I write for my own personal blog. These are mostly opinion pieces and topical blogs on a variety of different topics.
CommsBreakdown 
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