ChatGPT: the two-minute noodles of content marketing?

Is ChatGPT the two-minute noodles of content marketing? This post examines the differences between generic, convenient AI writing, and the value and creativity of using a living, breathing writer.

5 ways to make your business a success story

Here are five key ways to turn your new business or startup into a long-term success story.

LEGO bricks and a modular approach to content writing

Long-form business content needs structure. But is a ‘LEGO bricks’ modular approach to content writing the best way to achieve this?

Help! I’ve started a business – A new book for entrepreneurs

‘HELP! I’ve Started A Business’ is your 101 guide to founding, growing and scaling a successful business.

If you’re a new entrepreneur, this book is a must-read!

Is AI going to kill your content writing business?

Is AI going to kills your content writing business? A quick summary of the pros and cons of AI writing tools.

There’s a new book on the way!

I’m putting the finishing touches to my third book. It’s a brand-new practical guide to running your own business, for startup founders and owner-managers.

Is social media driving a binary outlook on life?

Are we turning into a world of binary thinkers, without the capacity to hold a nuanced debate? And is social media driving this binary outlook?

Moving to Oz: Relocating your freelance business to a new country

Thinking of moving your freelance business to Australia? Here are eight ways to make the move less stressful.

Moving to Oz: 4 firsts in my new adopted home

Moving to Australia has been a big adventure so far. Here are four of my first experiences to give you a flavour of Oz

The worst marketing flyer in the world

Find out how to write better business content – and why this company created the worst marketing flyer in the world!