Starting a company blog is one way to make the most of your content marketing. Your blog becomes the hub for news updates, opinion pieces and customer case studies, giving your audience a regular channel to follow, consume and comment on. But how do you make sure your blog writing is engaging your audience? And […]Read More 5 ways to improve your business blogging
One of the big challenges when you first go freelance is finding your first customers. And hanging on to this hard-earned customer base once they’ve engaged you can also be an ongoing headache. For many freelancers, sourcing the ideal customers, winning work and generating a steady revenue pipeline are big challenges in the early days. […]Read More Freelance writing: the ups and downs of being the Content Emergency Services
How do you write an eBook? Well, obviously you need a great idea for your book, and you need to sit down and actually write the thing. But aside from the daunting task of writing several thousand words of exciting copy, what are the key things needed to get your book planned, finished, formatted and […]Read More How to write an eBook – 5 key tips for the aspiring author
Content marketing; what’s it all about, eh? Since founding your startup you’ve no doubt had every Tom, Dick and Sally telling you that you need to get on the content marketing bandwagon. But if you’re not a writer, how do you start producing content that promotes your startup? The answer is to start with the […]Read More How do I write content for my startup?
When heroes of your own generation die, it hits you hard. We’re used to grizzled old rock stars from the 60s and 70s checking out and taking the last tour bus to the great gig in the sky. But when the news of the passing of Keith Flint of The Prodigy appeared in my news […]Read More Being the Firestarter: Goodbye Mr Flint
No-one likes it when things go wrong. But in every company’s life there will be those hiccups and problems that mean you can’t adequately deliver the expected service to your customers – and when that happens, it can be tricky to know exactly how to communicate this and win those customers back. Some companies get […]Read More Customer communications: what to say when it all goes wrong
Becoming a freelancer takes real confidence. When you decide to leave your cosy salaried job to become self-employed, that means taking a giant leap of faith – and keeping your fingers crossed that you can actually make a living from your new venture. So if you’re getting itchy feet in your current employee role, and […]Read More 5 big things I’ve learned as a freelancer
Remote working has an image problem. There’s a perceived notion that being a teleworker means sitting at home in your pyjamas, tapping away at a laptop and not speaking to a soul for the whole of the working day. But if you’re one of the growing number of coffee-shop workers, being remote can actually be […]Read More 5 reasons for remote workers to embrace coffee-shop culture
A friend of mine posed an interesting question the other day on Twitter. To paraphrase, what she said was ‘If you’re friends on Twitter, are you friends in real life?’. In other words, if you have a network of friends on social media, but have never met some of these people face-to-face, then can you […]Read More Are social media friends your real friends?
It’s nearly time to vote, folks. But before you do, two requests from me…. PLEASE vote Labour tomorrow… (that’s the big one). PLEASE don’t decide your vote based on any of the following statements: “I’ve always voted this way in the past, and don’t intend to change now.” “I don’t like the personality/look/background of the […]Read More Vote LABOUR tomorrow for a better future