I’ve just started re-reading the excellent Eats, Shoots and Leaves by Lynne Truss – a really great book with a ‘zero tolerance approach to punctuation’. If you see yourself as a bit of a punctuation stickler, or your family and friends habitually accuse you of being a pedant, this is definitely a book worth reading. […]Read More Why we need punctuation – the battle for the apostrophe
I was talking to a friend last week about pedestrian crossings – yes, I’m that fascinating. I’d noticed recently that an increasing number of people will stand at a pedestrian crossing waiting to cross the road, but won’t actually press the button to make the lights go red and stop the traffic. Odd, I thought. […]Read More To press, or not to press: placebo buttons and pedestrian crossings
I was in a meeting today where one of the guys leading the session was feeling slightly out of sorts. He’d lost his smartphone… or to be more precise, he hadn’t lost it, his wife had washed his clothes with the phone still in them. But the upshot was the same either way: he had […]Read More Losing your smartphone: the cardinal sin of 21st century life
We live in an increasingly digital world: we buy our clothes online, we buy our books through our Kindle e-readers, we share our family photos on Facebook and we plan our restaurant trips around the online vouchers that get us one pizza free…or that may just be me. Who can resist cheap pizza, eh! But […]Read More Living in a digital world – Star Trek or second nature?
Cold-calling: It’s pretty much universally loathed by the general public and yet companies carry on phoning us to talk about PPI claims, accident insurance, double glazing, changing our energy provider etc. Is it the best way to communicate with potential customers? Doubtful, I think you’ll agree. As the person receiving the call, it can be […]Read More Cold calling: is this the best way to communicate with your customers?
Good to see that the Oxford English Dictionary – not usually an institution you’d imagine as being ‘down with the kids’ – has included both ‘twerking’ and ‘selfie’ in its new edition. People can get rather sniffy about slang, but it’s the colloquial and social changes to our language that give it that essential colour. […]Read More The beauty of slang – knowing your twerk from your selfie
There’s a great piece on the Marketing magazine website from Neil Taylor of The Writer. Although we all think very hard about the language we use in adverts, web content and blogs, do we pay as much care when writing the small print and disclaimers that are an equally important part of the customer experience? […]Read More Don’t settle for predictability in your brand language…